TIME TO SECURE YOUR SEAT
We're Excited to Work with You!
Good News! We’re interested in working on your project. Our process is outlined below step-by-step including your responsibilities to its success! Before you make your deposit, please carefully review everything below so we are in agreement on the magic we’re going to create together! This will help avoid any delays in time or surprises to the process! It also creates transparency so we can build a relationship of trust and growth!
This is going to be great and we are ready to kick things off with a bang!
PROJECT BUDGET: $11,000
*Note// Please allow 8-12 weeks for completion
40 STEPS TO SUCCESS
Brand VIP Experience
What’s Included?*
Note: Some projects are customized and have different deliverables. Please consult your project quote for the appropriate list.
Branding:
• Logo Design
• Font Selection
• Brand Elements
• Color Palette
Messaging & Strategy
• Crafting Your Brand Message
• Tailoring Your Signature Offer
• Planning Your Launch Strategy
•Prelaunch Landing Page Strategy
• Brand Messaging Guide
• 7 Figure Copy Strategy
Website:
• Layout Strategy & Framework
• Custom Website Design with Template Created Just for You
• Website Pages to Include: Home, About, Products & Services, Speaker (if Applicable) Press/Media, Testimonials, Contact, Blog, FAQ, Terms of Service, Privacy Policy, 404 Pages, Link In Bio
• 2 Landing Page Designs
Marketing Collateral:
• 2 Flyers: One for Brand and
the Other for your Signature Product
• Media Kit
• Billboard Design
• Business Card Design
• Newsletter Design
Social Media Collateral:
• Social Media Headers Which Includes:
FB, Twitter, Youtube
• Social Media Templates
• Launch Announcement Graphics
• Editable Files for All Designs
Coaching:
• This package includes two strategy calls
1.) Deep Dive kick off brand strategy call
2.) Launch Strategy Call
What We Need From You To Start:
• Website Hosting with WordPress
• Website Security
• SSL Certificate
• 10-20 Images (You Have Until the 2nd Month to get these to us)
• Additional Items will be needed throughout the project such as web copy, social media captions, your product, your payment gateway, etc.
STAGE ONE: ONBOARDING
Step One
Complete Your DEPOSIT
A 50% Deposit is due to secure your project with us! This deposit is non-refundable. Making this payment means you understand those terms.
Step Two
SCHEDULE YOUR DISCOVERY CALL
Schedule Your Project Discovery Call so we can have a deep dive discussion on your goals for the project! I want to get inside your head and understand everything you desire in a brand!
*Note: Book for the Month when your project is slated to start
Step Three
ACCESS YOUR CLIENT PORTAL
Within 72 Hours you will receive access to your client portal + be given a special dropbox account for you to upload all your brand checklist items into.
STAGE TWO: BRAND IDENTITY
Step Four
OUR KICK OFF CALL/ The Deep Dive
We’re going to take 45 minutes to talk about your ideas, goals and vision for this brand! We are also going to do a deep dive into our launch strategy and our roll out plans.
Step Five
COMPLETE YOUR BRAND GUT TESTS
Inside your portal there will be a series of tests to help us get inside your head and see what kind of brand you want to create. From colors, to fonts to design- we want to learn what makes your come alive when you think of the brand you want to create!
Step Six
SUBMIT YOUR DREAM LIST
What needs to be on your site? Booking Calendar, Payment Portal, Portfolio? Send us your list!
Step Seven
BRANDS YOU LOVE
We’re going to submit a list of comparable brands that exemplify the type of site you’re dreaming of based on your test submissions and application. BUT we also want to see you send us some brands you love too! This will help us come together on our ideas!
Step Eight
LOGO, COLORS & FONTS, ELEMENTS PRESENTATION
We’re going to present two logo ideas, two color palettes, fonts and design elements based on your tests. You have 72 hours to submit edit requests and thought or a decision will be made by the team to maintain the integrity of our agreement in step.
Step Nine
Submit Your Edits & Requests
Submit your ideas and edits to the portal so we can make another pass over your branding designs.
Step Ten
SECOND ROUND OF LOGOS, COLORS, FONTS & ELEMENTS PRESENTED
Based on your feedback, we’re going to submit our edits. You have 24 Hours to send back any final requests or decision will be made by the team. If you need changes outside this 24 hours and did not effectively communicate this, there will be an additional charge of $125 to reopen the branding stage of this project. Our goal is to keep the project moving smoothly!
Step Eleven
Final BRANDING Presentation
We’re done! We will submit your final logo, palette, fonts and elements. At the end of the project, we will send you a brand guideline booklet.
CLIENT HOMEWORK
STAGE THREE: MESSAGING & STRATEGY
Step Twelve
CRAFTING YOUR BRAND MESSAGING
Your brands success is dependent upon how easy it is for an audience to do 4 things within the first 15 seconds that they come across your website: Connect, Covet, Trust, and Engage. Let’s use this blueprint to create the perfect messaging!
Step Thirteen
NAILING DOWN YOUR SIGNATURE OFFER
What do you say? How do you create an emotional connection to your audience that makes them want to buy your product or service? Don’t worry, we have a formula to help you nail this down.
Step Fourteen
YOUR LAUNCH STRATEGY
We’ve got a blueprint for helping you create a successful launch! This is the gold for winning with your business that you can personally implement during your launch! Need a little extra help with collateral and creation? We have an additional package for that. Let’s talk!
Step Fifteen
CRAFTING YOUR LANDING PAGE
Use our Landing Page strategy & 7 figure copy strategy to create an email sign up, signature offer or program landing page that will excite & invite your target audience to your pending launch!
Step Sixteen
STRATEGY & MESSAGING CALL
Let’s jump on a call to review everything you’ve submitted and talk through anywhere you might be lost.
Step Seventeen
STRATEGY & BRAND MESSAGING GUIDE
We will submit to you a brand messaging and strategy guideline so you never get lost in your goals for your brand!
STAGE FOUR: LANDING PAGE FRAMEWORK
Step Eighteen
PRESENT WIREFRAMES
We’re going to present a Landing Page Design for your Signature Product, Program or Email Capture. This page is crucial for social selling on all the major platforms so we need to nail down the rhythm for how your audience will view this page. This is where the EDITS to your layout will take place to make the design process smoother! Client has 72 Hours to Submit Edits.
Step Nineteen
Client Submits edits
We will review your edits to the framework and send back any feedback at this time. Quite like an architect building a highrise, It’s important we get the layout down at this stage so we can build a brand with no surprises!
Step Twenty
DRAFT TWO OF LANDING PAGE FRAMEWORK
After receiving your feedback, here’s a second draft of the framework that will help us move smoothly towards landing page development! Client has 24 hours to approve or submit edits or a decision will be made by the team to maintain the integrity of our agreement in step.
Step Twenty-One
FINAL FRAMEWORK SUBMITTED
We’re ready to rock! Now that we have our architectural design, let’s move forward with developing your landing page with this blueprint!
STAGE FIVE: MAIN SITE FRAMEWORK
Step Twenty-Two
PRESENT WIREFRAMES
We’re going to present to you three pages for review to lock in the layout of your website design. This will be based on your dream list, and tests that will walk us through your must haves for the HOME PAGE, SERVICES PAGE & SALES PAGE (if applicable). Our goal is to nail down the site layout on this stage before we develop the website in real time. This is where the EDITS to your layout will take place to make the design process smoother! Client has 72 Hours to Submit Edits.
Step Twenty-Three
Client Submits edits
We will review your edits to the framework and send back any feedback at this time. Quite like an architect building a highrise, It’s important we get the layout down at this stage so we can build a brand with no surprises!
Step Twenty-Four
DRAFT TWO OF FRAMEWORK
After receiving your feedback, here’s a second draft of the framework that will help us move smoothly towards website development! Client has 24 hours to approve or submit edits or a decision will be made by the team to maintain the integrity of our agreement in step.
Step Twenty-Five
FINAL FRAMEWORK SUBMITTED
We’re ready to rock! Now that we have our architectural design, let’s move forward with developing your website with this blueprint!
Step Twenty-Six
25% PAYMENT DUE
In order to move onto the development stage of the website, a 25% payment of the remaining balance will be due at this time. This is non-refundable.
CLIENT HOMEWORK
STAGE SIX: THE COPY
PLEASE NOTE: Have your website copy polish & edited and ready to go so we aren’t making changes over and over after you notice typos etc.
Step Twenty-Seven
CLIENT SUBMITS WEBSITE + LANDING PAGE COPY
At this time all your website copy is due for us to truly develop this website! You will be able to upload the copy for every single page, sales page, legal pages etc. to your dropbox folder.
Step Twenty-Eight
CLIENT SUBMITS IMAGES
At this time all of your images are due for the website. This includes your professional headshots and website images, any graphics for books, programs etc.
Step Twenty-Nine
CLIENT SUBMITS SOCIALS + LINKS
At this time we will need a sheet with your social media URLs, Newsletter code, booking calendar links (calendly, acruity, etc)
STAGE SEVEN: LANDING PAGE DEVELOPMENT
Step Thirty
FIRST DRAFT OF LANDING PAGES FOR EMAIL CAPTURE OR PRESELLING PRODUCT
On our development server, we will submit to you a draft of your website. You will have 72 Hours to submit change requests to the design only. At this stage the framework is secure and we are focused on crafting an incredible design. If framework changes are desired, this will be an additional charge of $250 to go back to the drafting stage of your brand journey.
*Note this is for desktop view only. Once we finalize the design we will then optimize for mobile.
Step Thirty-One
FIRST DRAFT OF LANDING PAGE FOR SIGNATURE PRODUCT/PROGRAM
On our development server, we will submit to you a draft of your website. You will have 72 Hours to submit change requests to the design only. At this stage the framework is secure and we are focused on crafting an incredible design. If framework changes are desired, this will be an additional charge of $250 to go back to the drafting stage of your brand journey.
*Note this is for desktop view only. Once we finalize the design we will then optimize for mobile.
Step Thirty-Two
Client Submits Edit Requests
Hit us with your ideas and desires! Are ears are wide open to collect feedback to carry over to draft two! Let’s go!
Step Thirty-Three
SECOND DRAFT OF LANDING PAGES
We heard all of your ideas and here’s a second draft of your website! You will have 48 hours to submit your final design changes or a decision will be made by the team to maintain the integrity of our agreement in step.
Step Thirty-Four
FINAL LANDING PAGE
We Did it! This is where we will present to you your final landing page + your landing page for email sign up!
Step Thirty-Five
MOBILE WEBSITE COMPLETE
We have optimized your landing pages for mobile and tablets!
Step Thirty-Six
EMAIL SIGN UP LANDING PAGE LAUNCH
Our first order of business while we build out the main site is to start capturing emails and creating a buzz for your rebrand or brand launch. You must already have your Mail Chimp, Active Campaign etc account create. Submit to us the logins or the capture code to connect to your site.
Step Thirty-Seven
SIGNATURE PRODUCT
LANDING PAGE UP
We’re going to hold this page until your website launch. UNLESS you want to start selling your signature offer NOW!
STAGE SEVEN: WEBSITE DEVELOPMENT
Step Thirty-Eight
FIRST DRAFT OF WEBSITE
On our development server, we will submit to you a draft of your website. You will have 72 Hours to submit change requests to the design only. At this stage the framework is secure and we are focused on crafting an incredible design. If framework changes are desired, this will be an additional charge of $250 to go back to the drafting stage of your brand journey.
*Note this is for desktop view only. Once we finalize the design we will then optimize for mobile.
Step Thirty-Nine
Client Submits Edit Requests
Hit us with your ideas and desires! Are ears are wide open to collect feedback to carry over to draft two! Let’s go!
Step Forty
SECOND DRAFT OF WEBSITE
We heard all of your ideas and here’s a second draft of your website! You will have 48 hours to submit your final design changes or a decision will be made by the team to maintain the integrity of our agreement in step.
Step Forty-One
FINAL WEBSITE
We Did it! This is where we will present to you your final website!
Step Forty-Two
MOBILE WEBSITE COMPLETE
We have optimized your website for mobile and tablets! Time to drive this project to the finish line! We’ve truly enjoyed our journey!
STAGE EIGHT: COLLATERAL SUITE
Step Forty-Three
MARKETING COLLATERAL
• 2 Flyers: One for Brand and the Other for your Signature Product
• Media Kit
• Billboard Design
• Business Card Design
• Newsletter Design
Step Forty-Four
SOCIAL MEDIA COLLATERAL
• Social Media Headers Which Includes:
FB, Twitter, Youtube
• Social Media Templates
• Launch Announcement Graphics
• Editable Files for All Designs
Step Forty-Nine
Client Submits Edit Requests
Hit us with your ideas and desires! Get them back to us within 48 Hours so can get your edit requests back in a timely manner. We can Are ears are wide open to collect feedback to carry over to draft two! Let’s go!
Step Fifty
FINAL MARKETING COLLATERAL
• 2 Flyers: One for Brand and the Other for your Signature Product
• Media Kit
• Billboard Design
• Business Card Design
• Newsletter Design
Step Fifty-One
FINAL SOCIAL MEDIA COLLATERAL
• Social Media Headers Which Includes:
FB, Twitter, Youtube
• Social Media Templates
• Launch Announcement Graphics
• Editable Files for All Designs
Step Fifty-Two
FINAL PAYMENT IS DUE
Before moving the website over to your personal server, we require the final project payment of the remaining balance due. After this, we will move your website over within 3 business days unless otherwise communicated.
STAGE EIGHT: PROJECT FINALE
Step Fifty-Three
CLIENT MUST SUBMIT THEIR HOSTING INFORMATION
Let’s go Live! Send us your hosting account logins so we can move over the site! Please also have a website security package and an SSL certificate for your website!
Step Fifty-Four
SITE IS LIVE
And just like that, you’re site is online! You as the client have one time courtesy to submit any issues with the website such as links not working, payment portal not connected etc. Anything outside this window be invoiced at an hourly rate of $150 an hour.
NOTE: This does NOT include, design or layout issues. Those requests will be invoiced at an hourly rate of $150 an hour.
Step Fifty-Five
SIGNATURE OFFER LANDING PAGE IS LIVE
Time to present your signature offer to run your social ads to. We will set this up on a subdomain.
You as the client have one time courtesy to submit any issues with the website such as links not working, payment portal not connected etc. Anything outside this window be invoiced at an hourly rate of $150 an hour.
NOTE: This does NOT include, design or layout issues. Those requests will be invoiced at an hourly rate of $150 an hour.
Step Fifty-Six
BRANDING GUIDELINE
We’ll be emailing you a branding guideline and all project deliverables such as your logos and brand marks! This will help you stay consistent no matter who you work with after our project finale! This is also where we will submit a link to you to learn how to edit your website!
Step Fifty-Seven
DESIGN FILES
Need your design files to make edits after the project is complete? We will turn over anything we created that can be edited.
Step Fifty-Eight
FINAL CALL
We’d love to chat and go over the project, the process and your future goals and possibly how we can continue working together! Make sure you book an exit call with us on our calendly!
So what do ya think?
Ready to Get Started?
We hope you took the time to read over the entire process above! If you’re ready to book, you can remit your non-refundable 50% deposit below. Still have questions? Email connect@pinkneycreative.com or check out our FAQ here to see if there’s an answer to your burning questions already available! We look forward to creating for you!
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