TIME TO SECURE YOUR SEAT

We're Excited to Work with You!

Good News! We’re interested in working on your project. Our process is outlined below step-by-step including your responsibilities to its success! Before you make your deposit, please carefully review everything below so we are in agreement on the magic we’re going to create together! This will help avoid any delays in time or surprises to the process! It also creates transparency so we can build a relationship of trust and growth!

 

This is going to be great and we are ready to kick things off with a bang! 

40 STEPS TO SUCCESS

Brand Development

What’s Included?

Branding:

• Logo Design

• Font Selection

• Brand Elements

• Color Palette

Messaging & Strategy

• Crafting Your Brand Message

• Tailoring Your Signature Offer

• Planning Your Launch Strategy

•Prelaunch Landing Page Strategy

• Brand Messaging Guide

Website:

• Layout Strategy & Framework

• Website Development

• Website Design

Graphic Design:

• Social Media Templates

• Launch Announcement Graphics

• Mockup Designs

• Editable Files for All Designs

(Where applicable)

 

Coaching:

• This package includes two strategy calls

1.) Deep Dive kick off  brand strategy call

2.) Launch Strategy Call

 

STAGE ONE: ONBOARDING

Step One

Complete Your DEPOSIT

A 50% Deposit is due to secure your project with us! This deposit is non-refundable.

Step Two

SCHEDULE YOUR DISCOVERY CALL

Schedule Your Project Discovery Call so we can have a deep dive discussion on your goals for the project! I want to get inside your head and understand everything you desire in a brand!

*Note: Book for the Month when your project is slated to start

Step Three

ACCESS YOUR CLIENT PORTAL

Within 72 Hours you will receive access to your client portal + be given a special dropbox account for you to upload all your brand checklist items into.

STAGE TWO: BRAND IDENTITY

Step Four

OUR KICK OFF CALL/ The Deep Dive

We’re going to take 45 minutes to talk about your ideas, goals and vision for this brand!W We are also going to do a deep dive into our launch strategy and our roll out plans.

Step Five

COMPLETE YOUR BRAND GUT TESTS

Inside your portal there will be a series of tests to help us get inside your head and see what kind of brand you want to create. From colors, to fonts to design- we want to learn what makes your come alive when you think of the brand you want to create!

Step Six

SUBMIT YOUR DREAM LIST

What needs to be on your site? Booking Calendar, Payment Portal, Portfolio? Send us your list!

Step Seven

BRANDS YOU LOVE

We’re going to submit a list of comparable brands that exemplify the type of site you’re dreaming of based on your test submissions and application. BUT we also want to see you send us some brands you love too! This will help us come together on our ideas!

Step Eight

LOGO, COLORS & FONTS, ELEMENTS PRESENTATION

We’re going to present two logo ideas, two color palettes, fonts and design elements based on your tests. You have 72 hours to submit edit requests and thought or a decision will be made by the team to maintain the integrity of our agreement in step.

Step Nine

Submit Your Edits & Requests

Submit your ideas and edits to the portal so we can make another pass over your branding designs.

Step Ten

SECOND ROUND OF LOGOS, COLORS, FONTS & ELEMENTS PRESENTED

Based on your feedback, we’re going to submit our edits. You have 24 Hours to send back any final requests or decision will be made by the team. If you need changes outside this 24 hours and did not effectively communicate this, there will be an additional charge of $125 to reopen the branding stage of this project. Our goal is to keep the project moving smoothly!

Step Eleven

Final BRANDING Presentation

We’re done! We will submit your final logo, palette, fonts and elements. At the end of the project, we will send you a brand guideline booklet.

STAGE THREE: MESSAGING & STRATEGY

Step Twelve

CRAFTING YOUR BRAND MESSAGING

Your brands success is dependent upon how easy it is for an audience to do 4 things within the first 15 seconds that they come across your website: Connect, Covet, Trust, and Engage. Let’s use this blueprint to create the perfect messaging! 

Step Thirteen

NAILING DOWN YOUR SIGNATURE OFFER

What do you say? How do you create an emotional connection to your audience that makes them want to buy your product or service? Don’t worry, we have a formula to help you nail this down.

Step Fourteen

YOUR LAUNCH STRATEGY

We’ve got a blueprint for helping you create a successful launch! This is the gold for winning with your business that you can personally implement during your launch! Need a little extra help with collateral and creation? We have an additional package for that. Let’s talk!

Step Fifteen

CRAFTING YOUR LANDING PAGE

Use our Landing Page strategy to create an email sign up that will excite & invite your target audience to your pending launch!

Step Sixteen

STRATEGY & MESSAGING CALL

Let’s jump on a call to review everything you’ve submitted and talk through anywhere you might be lost.

Step Seventeen

STRATEGY & BRAND MESSAGING GUIDE

We will submit to you a brand messaging and strategy guideline so you never get lost in your goals for your brand!

STAGE FOUR: FRAMEWORK

Step Nineteen

PRESENT WIREFRAMES

We’re going to present to you three pages for review to lock in the layout of your website design. This will be based on your dream list, and tests that will walk us through your must haves for the HOME PAGE, SERVICES PAGE & SALES PAGE (if applicable). Our goal is to nail down the site layout on this stage before we develop the website in real time. This is where the EDITS to your layout will take place to make the design process smoother! Client has 72 Hours to Submit Edits.

Step Twenty

Client Submits edits

We will review your edits to the framework and send back any feedback at this time. Quite like an architect building a highrise, It’s important we get the layout down at this stage so we can build a brand with no surprises!

Step Twenty-One

DRAFT TWO OF FRAMEWORK

After receiving your feedback, here’s a second draft of the framework that will help us move smoothly towards website development! Client has 24 hours to approve or submit edits or a decision will be made by the team to maintain the integrity of our agreement in step.

Step Twenty-Two

FINAL FRAMEWORK SUBMITTED

We’re ready to rock! Now that we have our architectural design, let’s move forward with developing your website with this blueprint!

Step Twenty-Three

25% PAYMENT DUE

In order to move onto the development stage of the website, a 25% payment of the remaining balance will be due at this time.

STAGE FIVE: CLIENT HOMEWORK/THE COPY

Step Twenty-Four

CLIENT SUBMITS WEBSITE COPY

At this time all your website copy is due for us to truly develop this website! You will be able to upload the copy for every single page, sales page, legal pages etc. to your dropbox folder.

Step Twenty-Five

CLIENT SUBMITS IMAGES

At this time all of your images are due for the website. This includes your professional headshots and website images, any graphics for books, programs etc.

Step Twenty-Six

CLIENT SUBMITS SOCIALS + LINKS

At this time we will need a sheet with your social media URLs, Newsletter code, booking calendar links (calendly, acruity, etc)

STAGE SIX: WEBSITE DEVELOPMENT

Step Twenty-Seven

FIRST DRAFT OF WEBSITE

On our development server, we will submit to you a draft of your website. You will have 72 Hours to submit change requests to the design only. At this stage the framework is secure and we are focused on crafting an incredible design. If framework changes are desired, this will be an additional charge of $250 to go back to the drafting stage of your brand journey.

 

*Note this is for desktop view only. Once we finalize the design we will then optimize for mobile.

Step Twenty-Eight

Client Submits Edit Requests

Hit us with your ideas and desires! Are ears are wide open to collect feedback to carry over to draft two! Let’s go!

Step Twenty-Nine

SECOND DRAFT OF WEBSITE

We heard all of your ideas and here’s a second draft of your website! You will have 48 hours to submit your final design changes or a decision will be made by the team to maintain the integrity of our agreement in step.

Step Thirty

FINAL WEBSITE

We Did it! This is where we will present to you your final website!

Step Thirty-Three

MOBILE WEBSITE COMPLETE

We have optimized your website for mobile and tablets! Time to drive this project to the finish line! We’ve truly enjoyed our journey!

Step Thirty-Four

FINAL PAYMENT IS DUE

Before moving the website over to your personal server, we require the final project payment of the remaining balance due. After this, we will move your website over within 3 business days unless otherwise communicated.

STAGE SEVEN: PROJECT FINALE

Step Thirty-Five

CLIENT MUST SUBMIT THEIR HOSTING INFORMATION

Let’s go Live! Send us your hosting account logins so we can move over the site! Please also have a website security package and an SSL certificate for your website!

Step Thirty-Six

SITE IS LIVE

And just like that, you’re site is online! You as the client have one time courtesy to submit any issues with the website such as links not working, payment portal not connected etc. Anything outside this window be invoiced at an hourly rate of $150 an hour. 

 

NOTE: This does NOT include, design or layout issues. Those requests will be invoiced at an hourly rate of $150 an hour.

Step Thirty-Seven

SOCIAL MEDIA TEMPLATES

We’re going to submit your blank templates and any launch graphics at this time so that your brand stays consistent across all web channels!

Step Thirty-Eight

BRANDING GUIDELINE

We’ll be emailing you a branding guideline and all project deliverables such as your logos and brand marks! This will help you stay consistent no matter who you work with after our project finale! This is also where we will submit a link to you to learn how to edit your website! 

Step Thirty-Nine

DESIGN FILES

Need your design files to make edits after the project is complete? We will turn over anything we created that can be edited.

Step Thiry-Nine

FINAL CALL

We’d love to chat and go over the project, the process and your future goals and possibly how we can continue working together! Make sure you book an exit call with us on our calendly!

So what do ya think?

Ready to Get Started?

We hope you took the time to read over the entire process above! If you’re ready to book, you can remit your non-refundable 50% deposit below. Still have questions? Email connect@pinkneycreative.com or check out our FAQ here to see if there’s an answer to your burning questions already available! We look forward to creating for you!

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